BECOME A SCOTCH WHISKY AMBASSADOR

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Established in 2012, The Whisky Ambassador Program is the
Original Accredited Scotch Whisky Training Course.

Designed both for the licensed trade and those seeking a comprehensive grasp of Scotch,

the course gives you the knowledge, skills and confidence to talk to customers, consumers & the general public about Scotland’s national drink, further improving the

consumer experience and exponentially increasing sales of Scotland in a Glass.®

Having been established for a number of years in Scotland, the Whisky Ambassador’s emphasis on immersive and interactive learning has seen courses rapidly expand to spread intimate knowledge of Scotch whisky across 22 countries and 6 continents.

The Whisky Ambassador program is accredited by BIIAB, the United Kingdom’s leading provider of qualifications for the licensed trade.

 The Whisky Ambassador is a one-day training program covering:

• The economic impact of Scotch whisky
  
• How, when and where it all started
  
• Where and how it’s made
  
• Nosing and tasting
  
• Mixers and cocktails
  
• Sales and customer service
  
• Drink less. Drink better
  
• Other world whiskies
  
• Practical and written exams evaluating proficiency to Achieve certification
  

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